You will find several business owners who fail because they cannot figure out how to grow enough leads or potential clients. People are not going to but from you unless you have something beneficial to offer to them. You will have to attract leads with valuable and informative content, and then direct them to your e-mail form.
After they become e-mail subscribers, you now have a better opportunity to introduce yourself and your products and services, and show them how your products/ services can be a beneficial for them. You have to remove barriers and offer the best content ever, such that they become your leads.
Lead generation strategies stand up to become one of the biggest challenges for digital marketers. The key to bringing in more traffic for boosting sales is to improve the quality of the service/ product that you are offering, and also to improve the quality of the content you are publishing.
This article includes a list of ways and means by which you can generate more leads via Digital Marketing.
1. Gated Content-
Gated Content refers to premium content that include whitepapers, e-books, software tools, etc. that you offer for free when the users provide contact information. In such scenarios, the user willingly becomes a sales lead in exchange for the value of your gated content. The standard for content quality is set very why, but likewise, the quality of leads you generate in return is worth the effort.
2. Video Marketing-
The popularity of YouTube clearly hints that video is the future of marketing. Internet users now spend more time watching videos than they ever did before. Marketers report huge returns on investment in videos. You will find several companies offering YouTube video marketing services.
Video content improves SEO, and increases conversion rates. Video has become an effective lead generation tool. Using high-quality, informative videos as gated content, adding call to action at the end of free videos and housing videos on a landing page with a relevant offer, can help you initiate your lead generation process.
The top digital marketing agencies in India give high priority to video marketing because of the unbelievable reach videos have.
3. Native Content-
If guest blogging does not turn up to be a suitable option for you, native content could be your solution. Native content is also referred to as sponsored content. The principles are similar, but the chances of getting a direct SEO benefit are negligible.
One of the main benefits of native blogging, over guest blogging, is that even overtly promotional content is allowed, which may be beneficial for you in generating leads in the short term.
With native advertising, your ads are in front and under focus. They succeed pretty well in catching the readers’ attention by showing up in places that the users are already navigating, instead of showing up in places they are often seen ignoring.
4. Guest Blogging-
Irrespective of whether your company belongs to a B2B or B2C vertical, you surely have an idea about what kinds of websites your target audience tends to visit. If you notice that they accept guest posts, then you must offer to write one.
Guest Blogging is an amazing way to lift your brand, gain an authoritative appearance, and also get some referral traffic to your website. You can easily hire a digital marketing agency in India to get your work done.
5. Facebook Ads-
People nowadays are spending a massive amount of time on social media platforms, especially on Facebook. Business/ website owners can utilize the click-happy mood of the users by displaying Facebook Ads.
Facebook Ads are a definitive means to drive return on your marketing investment and to generate high-quality leads. Facebook comes with extensively detailed targeting options, great placement of page, and an option to add a variety of call to action. Hence, advertising on Facebook is a big win in terms of lead generation.
Depending on your industry/ niche of business, Pay-per-click advertising has become a highly cost-effective method for generating traffic to your landing page or lead generation form. There are companies offering Google Ads Management Services.
Google allows you to set up custom ads that show up when users type-in certain queries. You will not have to pay until users click on your ad. You effectively funnel high-quality traffic and leads, by targeting keywords and queries with a high conversion intent.
Retargeting or retarget marketing works by placing a small pixel of code on your websites that attach a cookie to every user that visits your website. When they will browse the web elsewhere, your cookie will trigger your ads. Hence, only users who have already visited your site earlier get to see the ads.
This can be an effective tactic to plug holes in your marketing funnel and converting who maybe otherwise would gone past without looking.
8. Influencer Outreach-
Influencer Outreach is the process in which you locate thought leaders and other influencers in your niche and develop a relationship with them over time.
The ultimate motive of having such friends is to have an authority in your side when you need to promote a piece of content or a high-profile name supporting what you have done. When you have a good relationship with some influencers, they can actually provide an invaluable signal boost for lead generating content like tools, blog posts, or e-books.
9. Landing Page Optimization-
The best way to ensure a high conversion rate for your lead generation forms is to be well aware of the basics of landing page optimization and consistently working to improve it.
These hacks will surely help you a lot in your lead generation processes. Availing for digital marketing services for lead generation can also be an option.