If you own a website, your main aim behind it is definitely to drive more traffic and gain more customers. And most of your traffic comes from Search Engines. And one of the best methods to bring in more audience is to use efficient and relevant HTML tags for your SEO.
These are tiny snippets of coding that are extremely helpful for your SEO campaigns. You can also hire a Digital Marketing Agency to get your tags right.
The HTML tags for SEO refer to small snippets of HTML code that instructs search engines to read and understand your content and the relevancy of it. HTML tags help increase your site’s visibility. When the search engine crawls your content, it first crawls the HTML tags of your site, and these tags help the search engines identify the relevancy and niche of your website.
The search engines will clearly understand what your site is all about. These tags also improve the visibility of your site for the visitors on the search engines.
1. Title Tags-
The most important HTML tag for your site’s SEO is the Title Tag. The title tag of your site is literally what labels the content published on your site.
Search engines first identify your site with its title tag and all the results shown on the SERPs are derived from the sites’ title tags. Hence, you need to craft your title tag very carefully using relevant keywords and keeping it the right size in order to optimize your title tag, both for Google and for the internet users.
2. Header Tags-
Header tags help demarcate your content in a manner that makes it very easy-to-read for your audience. Headers help your visitors find quickly what they came looking for on your site in the first place. If you have headings and sub-headings in your content, it looks well-organized and easy to read, and hence, your visitor will be willing to read the content you are providing.
But if you have a chunk or block of content, without proper structure, however interesting and informative your content might be, your audience will not be interested to read it. Headers help users read the exact part of your content that they are interested in instead of having to read the entire content. Moreover, search engines also use header tags to determine featured snippets.
3. Alt Image Tags-
Using Images help sites drive around 94 percent more views than sites that are not using intuitive graphic elements. But search engines are not built to just see images and know what the image is all about or what the images are trying to depict.
To help search engines understand your image content, you will need to use Alt tags for your images. This alt attribute helps you inform Google what your image is all about. When you don’t use alt tags for images in your site, Google fails to understand the content and this reduces your site’s visibility when users make image searches.
4. Open Graph Tags-
Open graph tags are mainly instrumental in boosting search and display capabilities for various social media platforms. Open graph tags also support descriptions and images, giving you options for customizing when you share your webpage on any social media platform.
If you want to target a specific audience on Search engines and Facebook respectively, then you should keep one meta description for the search engines and one specifically for Facebook. Your descriptions must much and live up to your site’s content at any point in time. Hiring professional SEO Services will help you better implement open graph tags.
5. Meta Description Tags-
The meta description is another very important element of your SEO campaign. Meta descriptions are displayed in the SERPs of major search engines under the link of your website. We recommend that you use relevant keywords in your site’s meta description so that Google can display your site on the SERPs when a user places a search query using a keyword that is mentioned in your meta description. Using relevant keywords in both the title and the meta description will be an SEO-friendly step. It directly impacts the rankings of your site.
6. Link Building-
While you focus on getting high-quality backlinks for your site, you also need to pay attention to both your internal links and your external links.
Links mostly work as a vote for articles. Always make sure to link your content to further relevant content so that you don’t end up being penalized by Google for irrelevant links.
Another thing to consider is a “nofollow” link that helps create a link to a webpage while informing search engines about ignoring the connection. This, in simple words, means that your link will be working the search engines will not be following it.
7. Robots tags-
The robots tag mainly helps you prevent particular articles from getting indexed. These tags will be able to stop search engine crawlers from accessing those specific pieces of content.
You are most likely to want to do that when you feel that a few of your articles are not quite helpful in terms of improving your site rankings. So, when you use this tag for specific content, Google will not index that content and will also not follow any links. Be careful while using these tags because you don’t want to misplace them and harm the rankings of your site.
8. Twitter Card Tags-
Twitter comes with its own platform to customize data. The platform is known as “Cards.” Twitter cards work quite like the open graph tags, the only difference being that Cards are just for Twitter and no other social media platform.
In your Twitter cards, you can include images, titles, video players, site names, and also the article’s author. We recommend that you optimize your cards before sharing your content in Twitter and you will be able to get the best results from the Cards. If you wish to target some particular users on Twitter, the customized tags are a must.
User also read: 18 Most Important SEO KPIs to Track for Optimization Success
9. Responsive Meta tags-
Around 48 percent of internet users prefer using mobile searches to look for information about any product, service, or company. Hence, as a business owner, it is important that you dedicate your attention to responsive web designs and tags. If you want to see some significant online success for your site, you have to have a responsive site for mobile devices.
Furthermore, Google prefers to rank sites that are mobile-friendly, because user-satisfaction is the primary aim for Search Engines. CMS like WordPress already builds responsive site designs by itself. Hence, you will not have to worry much about your site being responsive; neither will you have to worry about specifically informing Search Engines about your site being able to run on smartphones and tablets.
10. Canonical Tags-
A website can be accessible in a number of ways.
http://www.mywebsite.com, https://www.mywebsite.com, http://yourwebsite.com, https://mywesbite.com,
are links that can all lead to open the same website. Canonical tags are a significant help in increasing the rankings of your site pages. These tags tell search engines which domains will be most useful for you. You can use these to tell Google the URL which you are focusing on. Hence, instead of spreading your rankings across a variety of domain names, you specifically mention to Google which domain name you want to uniformly receive traffic from.