For running a successful e-commerce business, you will first have to select a suitable and robust e-commerce platform. You will surely get a wide range of solutions to choose from; but making the right decision is a tricky part! Both PrestaShop and WooCommerce are two highly successful e-commerce platforms for ecommerce website development; but they both have their respective lists of pros and cons.
The Theme Developer WooThemes had released WooCommerce back in 2011. In 2015, Automatic, the company that owns WordPress, acquired WooCommerce. WooCommerce, now stands to be the most popular e-commerce platform globally. Adding an online store to your WordPress website is made super-easy by WooCommerce plugin.
WordPress stands to be the biggest CMS in the world. Anyone can build any type of website, with just a few clicks. Ans with WooCommerce, you can turn your website into an attractive and functional online store. When you install the WooCommerce plugin, you will immediately get all the necessary tools that you will require for running your online store. From shipping and payment options, marketing tools, order management system, to business reports, etc. WooCommerce gives it all.
Owing to the popularity of WordPress, it offers blogging features so that you can work on your content marketing and SEO efficiently. WooCommerce comes with a user-friendly theme editor and is almost entirely bug-free.
WooCommerce is believed to be very stable and mature as a solution, being under the shelter of the world’s biggest CMS.
Both small and large businesses can use it and scale it to any point whenever necessary. You will also find several Woocommerce website development companies in India.
PrestaShop is an open-source e-commerce software that you download for free and use it to get your job done. Created in 2005, at France, it has over 250,000 live stores to this day. It owes its popularity to its intuitive dashboard and rich default functionality.
PrestaShop is user-friendly and easily comprehensible offering seamless navigation. The main difference between WooCommerce and PrestaShop is that PrestaShop is an independent software, whereas WooCommerce is a plugin for WordPress.
PrestaShop is easily scalable and allows you to create as many products as you want, which is an advantage while expanding your store. It comes with highly convenient inventory management tools, along with the option to run multiple stores from just a single dashboard.
In case you want any feature that did not come by default, you can always add it with any extension from an official marketplace. Since PrestaShop is open-source, you get a wide range of possibilities with design. It also comes with come SEO tools that help your site rank in Google’s search results.
WooCommerce vs. PrestaShop:
- Themes & Design-
WooCommerce is the best option for turning your WordPress site into an e-commerce store. WooCommerce comes in a sleek and seamless design. Installing WooCommerce is just as easy as downloading any other plugin. You do not need any license to use it and you also do not need to pay any recurring monthly fees. It allows you to sell anything beginning from physical products and digital products to services and subscriptions.
You will be able to install specific WooCommerce themes that are tailor-made to make your site look amazing. StoreFront is the default online store theme, and the integration between WooCommerce and StoreFront is perfect. Also, WooCommerce development services in India are highly affordable.
PrestaShop allows you to create your online store from scratch all for free by using one of its free templates. Or else, you will have to buy a theme from among the 1,300+ templates on their official website and several more on third-party websites.
Installing a theme for PrestaShop is going to be a challenge if you are not a technical expert. You will need to hire a professional, because PrestaShop is best suited for users who have coding skills.
WooCommerce is a completely free plugin; hence, you will only have to cover other basic costs that come with running any website. You will have to pay a monthly hosting bill that will vary according to the size of your website and your monthly traffic. You will also have to buy a domain. Besides these, the additional expenses include purchasing things like payment gateways, SEO, and the like.
You will have thousands of plugins available for free because you are basically on WordPress, and using WooCommerce will help your save a lot. With PrestaShop, all these additional expenses will add up too quickly.
PrestaShop is an open-source software; hence, you can download and use it for free. Every store has some ongoing expenses that will depend on several factors. Since installing and using PrestaShop is not an easy task, and also since its modules will be interfering with one another, if you do not having sufficient coding knowledge, you will have to hire professional designers and developers to fix every glitch that comes your way. This will involve a huge additional expense.
Also, add-ons and modules are expensive because that is how PrestaShop makes its money. All the expenses would include web hosting, template, add-ons and modules, and web designer/ developer.
- Customer Support-
The best thing about WooCommerce is that it is almost entirely bug/ error-free. The WooCommerce team is doing a great job with maintaining and updating WooCommerce and you will find new versions released all the time.
Also, WooCommerce comes with a comprehensive support documentation that you can easily navigate and it is most likely for you to be able to find your answer there. Since WooCommerce is a plugin for WordPress sites, you get most of the help from the official WordPress forums. You can even go to the WooCommerce website, create a free user account there and submit a ticket mentioning the issue you are facing. The support is extremely helpful and will surely reach out to you without much delay.
Since PrestaShop is open-source, anybody and everybody has the liberty to contribute to it and create add-ons. Hence, customer support could be tricky because it is almost impossible to have a support team who can answer all the questions about a software like this that constantly keeps changing.
The best you can do is to take help from the community forum whose members will readily help you. There are community-members who are developers and like to solve problems, but the issue is that there are also several entry-level users who will not be of much help.
The user guides for PrestaShop are 500+ pages long, which is a headache if you want or try to find out a solution from that hugely comprehensive document. You will find an option for submitting tickets, but you could have to wait for 5 days or even more. You might have to take help from a Prestashop Development Company.
PrestaShop also comes with a support plan but the cost is arbitrary and you get only a fixed hour-limit of help per year. It is better for you to not waste money for this over-priced option because the support they offer is highly insignificant. Another option that PrestaShop gives you is live chat. Even if you do try starting a chat, a PrestaShop representative may or may not reply to your query. Most chats will only respond with sales pitches and they will never appropriately give the solution of your issues.
- Add-ons and Extensions-
WooCommerce allows you to integrate different integrations in your store including analytics, order-completion, accounting, and a lot more. You get access to a huge library of free and paid extensions and add-ons that allow you to add any functionality.
It also allows you to install third-party plugins and extensions and it does not put any limit to your choices like other shopping cart plugins. The best part is WooCommerce works seamlessly with plugins and extensions by WordPress and also third-party extensions. Hence, you will never face any problems with extensions not working sufficiently together.
With PrestaShop, you will surely find what your online store requires in PrestaShop add-ons marketplace. Generally, your integrations will be a one-time purchase. From payment security extras to advertising tools, you will find everything within the modules. The add-ons will cost from $20 to $50. Some may cost even more.
Another drawback of these third-party add-ons is that they have been created by different developers and there is no guarantee that they will work together. Due to this, you will face glitches in your store and your usability will be hampered immensely. PrestaShop is not likely to be able to help you with this because they did not create these add-ons.
When you talk about WooCommerce, you are also talking about WordPress by default. WordPress brings several features to you that PrestaShop simply cannot. If you need a great SEO plugin, you can just go ahead and install one for free.
You can not only use WooCommerce for selling physical and digital products, but also for affiliate marketing. It offers many payment gateways including PayPal and Stripe. You can adjust your shipping rates and mention applicable taxes. It allows you to add unlimited number of products.
You even get to use the familiar WordPress interface so that your daily tasks become easy.
PrestaShop comes with in-built features, along with all the basics that you need to start. It is integrated with all the major carriers including USPS, UPS, FedEx; hence, your customers can make a suitable choice.
PrestaShop allows you to add unlimited products, categories, product features and images. You can manage and track your inventory and also receive alerts. Some SEO features like Google Sitemap is also implemented, but it cannot match up to the level of WooCommerce.
PrestaShop does give you real-time analytics, but you can also integrate your store with Google Analytics. It allows you to run promotions and apply them to specific products and regions. Its dashboard allows all essential management statistics that include stats for sales, conversions, visits, and also multiple tools for managing your products and catalogue.
Woocommerce vs PrestaShop Comparison Chart of Features:
|1. Themes & Design||Affordable Themes and Extensions.||Expensive Themes and Extensions.|
|2. Pricing||Basic Costs.||High additional and recurring costs.|
|3. Customer Support||Great documentation and WordPress forums with an incredible community of people who provide robust support. Quick response to tickets.||Community is not of much help. Also, response to tickets are delayed.|
|4. Add-ons & Extensions||Add-ons and modules work seamlessly.||Add-ons and modules conflict with each other.|
|5. Features||Robust features.||Robust Features.|
If we concentrate on the points of differentiation that we have talked about in the above article, we will see WooCommerce stands as the clear winner, in term of usability and accessibility. In terms of design, pricing, add-ons and customer support, WooCommerce definitely outshines PrestaShop. Web design and development in India is cost-effective and high-quality. Nonetheless, you can get help for both WooCommerce and PrestaShop.