Not all e-commerce platforms are suitable for SMBs, because there are some amazing ones, but they are too expensive for the SMBs to afford. We will begin with a comparison chart between OpenCart and PrestaShop, two of the best e-commerce platforms, and then we will proceed to explain which among the two is the ideal e-commerce platform for SMBs.
Factor of Comparison
|Integrations||Allows integration with Google Analytics, eBay, PayPal, Authorize.Net, WordPress, SEO Expert, Amazon Marketplace, Advanced Search 4, Simplify by Mastercard.||OpenCart allows integration with MYOB AccountRight, PayPal, Authorize.Net, SagePay, Skrill, UPS, WFDS, PayZippy, Next Logistics, MailChimp, Shipwire, Eurostop, Visual 200 and several more.|
|Devices||Android, Windows, iPhone/iPad, Mac, Web-based||Windows, Mac, Web-based|
|Suitable Company Sizes||Freelancers, Small businesses, medium businesses, large businesses.||Freelancers, small businesses, medium businesses.|
|Support Options||Email, Phone. Live Support, Training, Tickets.||Email, Phone. Live Support, Training, Tickets.|
|Online Store Management System published under General Public License.||Self-hosted E-commerce Solution published under Open Source License.|
|Programming Language||Language used is PHP with MySQL, running on Smarty Template Engine.||Language used is PHP with MySQL database and HTML components.|
|Essential Features||1. Free and open-source
2. Layered Navigation
3. Cross Selling
4. Product Comparison
5. Easy Checkout
6. Multiple Payment Gateway Support
|1. Free and open-source
2. Easily Customizable
3. Multi-lingual and Multi-currency.
4. Product reviews and ratings.
5. Ready-to-use templates.
6. Abandonment Tracking
|Number of Plugins||3000 modules; free plugins available; paid plugins start from 19,99 €||13,000+ modules and themes; there are some free plugins; prices start from $10 per module.|
|No. of Online Stores||270,000 online stores in more than 195 countries||317,000 online stores.|
|Learning||Difficult to learn and suitable for large businesses.||OpenCart website development is easy to learn and best for small stores.|
|Community Support||Over 1,000,000 community members providing support.||Localized community forums and tech support.|
|Popularity||Google Trends show PrestaShop is more popular than OpenCart||Google Trends Show OpenCart is less popular than PrestaShop|
You just need to install Open Cart on your own. It is best for businesses that have some web experience and know well enough about the basic website setup and development tasks. OpenCart is actually easy to learn and it comes with user-friendly interfaces.
But, when you are slightly down the road, installing new features in OpenCart may become expensive. New modules cost even up to $300. It is a good platform to begin with, but when it comes to scaling, it is not quite suitable.
If you are not a very technical person, and you want a solution that simple and easy to use, PrestaShop could be a really great choice for you. PrestaShop is an intuitive, efficient, flexible and powerful platform.
Small and medium-sized businesses have been using PrestaShop since several years for eCommerce website development, and they have benefited a great deal from this platform. Hence, it is quite clear that PrestaShop is a perfect choice for SMBs.
The choice could be difficult. But, if you pay attention to the points of comparison and the suitability of each platform for SMBS and also the cost of maintaining each platform, you will be able to understand what is best for you as a business owner; small or medium. A Prestashop Web Development Company in India could help you with it at extremely affordable and reasonable packages. Even, OpenCart web development services are not that hard to find!