A fast and user-friendly mobile app allows a business to directly communicate with its customers and stay in touch with them. This helps a company in creating a positive image and maintaining a long-term relationship with the customers. So, one of the most important reasons to build a mobile application is to gain customer loyalty.
Another important reason to have a mobile application is that in-app promotion, purchases, ads, etc. have a more positive and long-lasting impact on the customer in comparison to door-to-door selling or adverting in newspaper, magazine, roadside banners, etc.
Depending on your business needs, objectives and goals, the decision of using a native, hybrid or web application for your mobile app development project can turn out to be in your favor or it may go against you. To make the right decision for your business you need to understand the differences between Native, Hybrid, and Web App. A little bit of research about native, hybrid and web app will also help you in moving ahead in the right direction.
The main types of mobile apps are native, hybrid and web app, which you can use for your mobile app development project. If you are planning to develop a new product for mobile devices, the most important thing, which you have to do, is select between a native, a web, or a hybrid application.
There are three main factors, which you should consider while designing and developing a mobile application such as:
- The kind of people you have to hire.
Native apps are a software application, which is designed, developed and coded for particular operating systems such as Android, C++, iOS, Java and Windows phones. It provides a fast and amazing user experience. You can install native apps through Google Play or Apple’s App Store. Though, it is developed for one platform; it can easily take advantage of the device features.
Native apps can use the GPS, accelerometer, camera, compass, contacts list, etc., incorporate standard operating-system gestures or new, app-defined gestures, can also use the device’s notification system, and can work offline. One of the most important benefits of native apps is that it helps the companies to create a better brand presence.
Pros of native apps
- Quick, simple, and secure
- UX/UI support
- Responsive and robust
- Enhanced app performance
- Flexible and functional
- Good user experience
Cons of native apps
- More time is required to develop the app
- It often needs updates
- Providing the same features on different codes is a challenging task
- Different coding is used for different platforms.
- The development of native apps is not only time consuming but expensive too.
If the important things such as performance, custom features, good design, and reliability matters for your project, then the native apps development method is the best option for you.
The popular examples of native apps are Facebook, Twitter, Yelp, and Pokemon Go.
Pros of Web Apps
- Developing a web app is quick and simple
- Web apps do not require access to operating system features.
- It also reduces software piracy in SaaS.
- There are no compatibility issues because all users access the same version
- It is an inexpensive and better option for those kinds of applications, which needs minimal native gestures.
- Web apps reduce costs for the companies as well as for the end-user because it needs less maintenance service and support.
- Web apps are not installed on the hard drive and so it reduces the space problems.
- As long as the browser is compatible, Web applications can easily run on many different platforms regardless of OS or device.
Cons of Web apps
- Web apps are slower
- Less intuitive
- Distribution through native app stores like Google Play or App Store is not that easy or simple
A hybrid app has the advantage of a native app as well as a website. It is one of the best apps, which can help you to reach out to your customers efficiently, and cost-effectively.
Pros of hybrid apps
- One of the advantages of building a hybrid app is that it is fast and easy to develop.
- It can operate on different platforms
- Maintaining hybrid apps is also easy
- Easy to launch and update
- Can easily work offline and online
Cons of hybrid apps
- Hybrid apps cannot work as fast as a native app because a hybrid application mainly depends on the browser speed.
- Limited capabilities
- Bad user experience
Thus, Native, Hybrid, and Web App have their pros and cons and your final decision of using that one app will depend as per your business needs and requirements.