Why is App Maintenance Necessary?
App maintenance always remunerates in the long-run. Moreover, research says that increasing app retention rates by just 5 percent increases the profits of a business by 25 percent to 95 percent.
App maintenance is important for the survival of apps in the stores. Performance requirements, changes in design trends, new device launches, new operating system launches, etc., are a few reasons behind why you should give priority to your app maintenance strategy even before beginning your development process.
What are the factors that you need to consider for Calculating Mobile App Maintenance costs?
1. Location of Development Team-
Costs of app development varies all over the world based on different economies. In this respect, the cost of development is highest in the USA and Switzerland. While rates are lowest in Eastern and Central Europe. Also, developers in some nations perform better in comparison to developers from others.
2. The complication in software development-
If your app has more screens and more advanced features, your app maintenance costs will rise. The costs also depend on the app development technology you select.
If you want to build two separate native apps for Android and iOS each, your app maintenance costs will increase as compared to app maintenance for any cross-platform solution. Another factor that influences the cost of app maintenance is the number of third-party integrations.
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3. The App Design-
To keep app maintenance costs within your budget, you need to hire experienced software designers in the initial phases of your app development process.
If your design is not up to the mark, your app maintenance costs may increase in the long run. An experienced developer will know how to manage legacy code and design for boosting your product gradually.
Points to remember while calculating App maintenance costs:
1. Analytics Tools-
Tools like Google Analytics provide a huge volume of meaningful data for helping you make the correct decisions to track the usage of users and generate reports that bring you answers. You definitely find several free tools but the advanced ones will give you the more detailed information. You also have to keep in consideration the time you spend here because you have to dedicate somebody to spend time applying and checking these things.
Analytics is also important for performance issues that could include glitches, crashes, or any other bug. If you want no hindrance in the performance, you will have to troubleshoot these problems for different purposes beyond just the launch of new OS versions.
2. Hosting requirements-
To ensure the enhanced performance of your app, you need to get the database and backend of your app hosted. Hosting options could include a cloud-based environment, e.g. AWS. With AWS, is a cloud service that will be less costly as compared to others because you will only have to pay for your usage, and the setup and maintenance expenses of the server are also quite low and affordable.
If you are using any element in your app that comes from a third-party, then you have to make a monthly payment. For example, if you are using any licensed technology for your app, you will need to pay for it.
4. New Updates and Bugs-
With every technology, updates are necessary. Every app releases updated versions from time to time. You can just go to the store, open the description, and look for new updates. The update costs may depend on quite a few factors. If you have a bug that needs to be solved in the line of code, you may have to spend almost $50.
If you wish to be updating the entire performance aspect, it could take you weeks to troubleshoot all the bugs, and they may cost you between $1000 and $2000. The costs also depend on the size of the app and its performance.
5. Client Support-
To assure the success of your app, you have to pay attention to the feedback of your users. Make sure to address each and every user complaint. Dedicated a professional solely to respond to the users and drive good reviews. This will be a recurring cost for you, but it will not be much.
Another essential app maintenance cost that you need to consider is ensuring the security of your app. You have to consider two areas- legally imposed changes, and current ongoing security optimization. To ensure this, your developers need to track all the privacy updates or third-party integration changes. If you end up leaving out any update unidentified, you could cause a security violation for your app.
How can you lower your App Development and App Maintenance Costs?
1. Investing in the right platform for mobile app development-
You have to make a choice between native and hybrid app development platform. Native app development offers stability and availability of resources for smartphones. Hence, your app will perform better and faster on a mobile device. You may have to maintain a minimum of two apps for two different platforms which will increase your costs.
2. Incorporating the best features-
Users don’t always use each and every feature of your app. So, it will be wise on your part to spend more money on the features that your users are most likely to use. This will reduce your expenses and also the burden on your developers will decrease. To concentrate more on the most important features, your developers will need to conduct user research to identify the features they are most likely to use most often.
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3. Dedicating an employee for maintenance tasks-
You can surely do all these maintenance tasks by yourself, but that would consume a lot of your time and you need to concentrate on your core business processes more importantly. Hence, even though, when you hire dedicated developer for solely taking care of your app maintenance will cost you, it will also make your work easier.
4. Devising maintenance strategy-
Devising a full-proof app maintenance strategy can be the best solution for you to keep complete control over your app maintenance activities. Hence, you need to discuss all the choices you have at your disposal, and all the possible expenses related to maintenance from beforehand. This will help you to know not just the app development expenses but also the entire scope cost. If you don’t have plans to maintain your app, it is no use wasting time to develop an app.