Every website, landing page, e-commerce site, or blog has a purpose. The purpose is usually either to sell a product or service or gaining subscriptions to your mailing list.
But you often see that people are visiting your site but they are not doing what you want them to do. Even if you do manage to get a few conversions, they are not coming back to you. This means that your website did not create much of an impact for them to be wanting to come back to your website.
In such a scenario, you need to put in consistent effort into improving your user experience and only then can you turn things around and improve your conversions.
What is User Experience?
User Experience (UX) focuses on having a deep understanding of user behaviors and interests, needs, and their limitations. It also demands an understanding of business goals and objectives.
A good User Experience makes users visit your website, scroll through different pages of your website, understand what your website is all about, and find the information they were looking for.
A web development company helps to offer an amazing user experience for your website.
What are the factors influencing User Experience?
To ensure whether your website provides a good user experience or not, you need to ask and answer the following questions yourself, all about your website:
- Value: Does your content, product, or service offer value for the time users are spending on your website?
- Usability: Is your website easy to use for the users?
- Utility: Does your website satisfy the user needs and requirements?
- Desirability: Does your website succeed in striking an emotional chord with every user?
- Navigability: Is your website easily navigable?
- Accessibility: Is your website accessible by all kinds of users?
- Credibility: Does your brand, website, content, and offerings succeed in gaining the trust of the users?
Following are a few useful techniques to improve the User Experience of your Website:
There are several variables when optimizing your website’s user experience is concerned. A UX design company in India can be a lot of help in this field. It involves market research, usability evaluation, user interface design, and accessibility.
1. Implement and Utilise Conventions:
Make use of conventions in your website design because people are used to the conventions and are comfortable with them. Such conventions include the logo placed on the top left corner, main navigation menu highest up on the page, on the right side or in the centre, contact in the navigation menu, a call-to-action button on the top, the search feature in the header, a sign-up form in the footer, social media links in the footer, sticky social sharing buttons on the left, sitemap and other less frequently clicked links in the footer.
2. Maintain the visual and typographic hierarchies:
Text in your content needs to be easily differentiable in order to increase readability. There are generally four levels of text content that include Title as H1, Headings as H2, Sub-headings as H3 and the body-text or paragraphs.
A few ways to establish visual hierarchy would include size, colour, weight, position, and type contrast.
Keep the most important text bolder, darker, and/or larger. Some level of variation is preferred when it comes to the headings.
3. Format text for kids:
To format texts in a more user-friendly manner, there are quite a few things that you can implement.
Use a sans-serif font to ensure better readability. Sans-serif fonts like Arial, Helvetica, etc., are easy to read on a digital screen as compared to fonts like Georgia, Timer New Roman, etc.
Use more headings because the fact is that most of the audience does not read the whole content but definitely read the headings. The headings help break up long texts into smaller parts making it look more organized.
Include short paragraphs instead of lengthy ones, because short paragraphs are easier to read and follow. If you have included long paragraphs on your website, make sure to alter and break them into shorter ones. Try to maintain a pattern of two or three sentences per paragraph.
Use bulleted lists because they help break large blocks of text, makes the key information stand out, and is a very easy-to-read format. You may totally use numbered lists as well.
Highlight the key terms in your content. Highlight the phrases that the users are likely to be looking for on your website. Format the key phrases in bold and/ italics to make them easily catch the eye of the user. Avoid excessive highlighting because that will only make it lose its effectiveness.
4. Don’t have a layout that begs for attention:
Websites with loads of animations, too many colors at once, unnecessary clutter, disorganized content, and endless pop-ups make them look like they are begging for the attention of the users.
Nobody likes a website that is designed poorly. When it comes to the beauty of design, users want to be looking at a website that is aesthetically pleasing to look at.
Use some white space to divide a page into vividly defined sections and keep the noise down to make it easier for users to scan as well as focus.
You may also choose to use different background colors, images, or other design elements for defining various sections.
Don’t keep too many popups. Unnecessary animations and popups only create a hindrance in pleasant user experience. Do not eliminate popups completely because they are important and serve a purpose, but limit the number of popups, because popups are meant to notify the users and not annoy them. A simple and neat design always wins hearts.
5. Make clickable links obvious:
People who are on your website usually have a purpose and are also in a super hurry at the same time. They like to get to what they want without wasting any time.
You can fulfill the purpose and the goals of your website only when somebody takes action which is mostly by clicking on a link or a button integrated into your website content. Hence, you need to make it noticeable and obvious.
Buttons and links look different on different browsers and operating systems. CSS helps you keep a consistent style for all browsers and devices. You need to make a link look like a link and a button looks like a button.
A link is typically underlined and colored that changes on hover and visits. Set different colors for all of these different actions.
You can make a button easily identifiable by adding in a shadow that is different, preferably darker than the background color. You may also use bold text and uppercase text sometimes. You can increase the shadow or make the colors change on hover and clicks.
The benefits of a Good User Interface are numerous and to enjoy those benefits, you will need to follow the above techniques in order to provide your users with amazing user experience.