Enterprise software refers to computer software designed to fulfill the needs of an organization instead of the needs of individual users. Technically, this is correct. Yet, you have to put significant effort into enhancing the individual user experience for an application to achieve long-term success. Top UI design companies put in their best efforts into this.
You will find several applications designed by engineers with negligible user advocacy, which is a huge drawback. Consumer-facing app design depends on hooking the users on the product, because there is less long-term incentive to continue to use it. You have to give your users the best experience, or they will abandon it.
In fact, enterprise employees are consumers in their own respective rights. Hence, they expect and look for consumer-level designs in all the tools they are using.
Why is it important to have a good UI/UX design for enterprise applications?
The importance of user interface design has no measure. With a thoughtlessly designed interface, users are likely to abandon their sessions and switch over to better options, without buying anything from your store. An optimized User Interface could make a huge difference to your sales conversions that occur on your platform.
For-consumer facing apps, the optimization of the design was important because a bad design would lead to shopping cart abandonment. But with enterprise applications, as long as the users could do their job, the UI did not matter. Things have changed now.
Now, even enterprise users need to be treated as the consumers of the applications, who also, would prefer to use an intuitive, seamless and user-friendly application.
5 benefits of a Good User Interface for Enterprise Application Development
1. Customer Acquisition-
A successful user experience and design provides a competitive advantage and is likely to overtake price as key brand differentiators attracting new customers. When you offer a good design, your customers will be able to relate to the design and feel comfortable while using your application. Existing users will spread the word, and more users will come your way.
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2. Customer Retention-
Once people start using your application, and they find your application extremely user-friendly and smooth, they will not want to shift to any other application. They will want to keep using yours. With the growing competition in this digital age, customer retention is highly essential.
3. Reduced Support Costs-
A UI and UX development company offering a perfectly-designed app just works without hassle. When you use a poorly designed application, there will be increased requirement for training, documentation, and support, which leads to higher costs. An easy-to-use and competent app reduces the stress on both employees and the bottom line.
4. Increased Productivity-
A better user experience results into productivity enhancements. You will get to see a readily apparent and substantial financial impact if you consider the increased productivity over the number of users and hours of day each user is active.
5. Reduced Development Time-
Around 50% of engineering time is spent on fixing mistakes that could have been easily avoided. Such mistakes could include incorrect assumptions about expected user-behavior, confusing navigation that can cause users to get stuck or lost, a new feature that nobody is willing to use, or an inaccessible design. If you make sure that the design is done right at the first time around, then you could save future hassles, saving a lot of your development.
With technology changing rapidly, every company, small or large, must embrace UI/UX design as a consistent part of a long-term business strategy, and no more as a one-time event. A UI design company can help you out.
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