Why use Google Ads? How effective is it?
Most marketers and business owners out there have heard about Google Ads, formerly known as Google AdWords, but aren’t quite sure how it will benefit their business. Google Ads – the company’s pay-per-click (PPC) advertising system, works for most businesses. PPC advertising requires time and money, however, this is well spent, as PPC marketing delivers quantifiable results – measurable ROI. Herein, we’ll discuss the benefits of running Google Ads and why you should use it.
Advertising Directly to People
PPC allows businesses to reach out to new customers, allowing it to redirect traffic to its website, thereby generating leads. PPC helps businesses target the right audience, customize timeframe, and tailor the ad based on specific keywords related to your business – things and services that people actually search over the internet. The right PPC marketing agency will help you focus on multiple keywords, thereby heightening traffic and leads instantly.
Flexible Marketing Platform
Anyone who has used Google Ads in recent years will tell you that it’s a flexible marketing platform, and that’s because Google Ads is suitable for all kinds of organizations, irrespective of their size. The platform is compatible with a wide range of other marketing platforms and software. You even get to download the campaign data and analyze the same on your personal computer. That is not all! PPC campaigns can target people in different locations, people using different devices and even using different Google platforms.
PPC advertising generates measurable ROI, which allows you to see exactly what you get out of your ads. This will help you measure impressions and the number of clicks you get, and compare the data to your sales and revenue. The dashboard offers tons of other info as well, making Google Ads or Google AdWords an extremely transparent and feature-rich system.
SEO is a tried and tested strategy that allows businesses to make a notable presence on the web, however, some businesses lack the patience and desire a quicker outcome. Google Ads or PPC marketing offers an immediate effect – allowing your business to show up at the top of searches for certain keywords. That said, while PPC costs money, SEO doesn’t, and yet, PPC comes across as a lucrative investment.
PPC experts and PPC marketing companies get your brand and your message in front of people over the internet, who otherwise do not even know that your business exists. The ad campaigns put you at the top of search results, allowing people searching for particular keywords to notice your brand. PPC advertising companies help your brand reach out to a larger audience in a short period of time. If you still don’t use Google Ads, you should seriously reconsider your stance.
Advertise Locally or Globally
Google AdWords or Google Ads help you reach out to potential customers based on location. This allows you to target audience within a particular area, if your business is local, or even advertise your business to entire countries or even on a global scale if need be. Millions of people search and click Google Ads every day, hence it generates huge traffic every day. It’s rather important to be able to get in the minds of the right audience and PPC is the right way forward.
Google Ads is one of the most powerful advertising tools ever crafted and deals with millions of searches every day. It thus gives businesses a unique opportunity to convert these people into potential leads and customers. While it can be a bit confusing for people unfamiliar with the platform, once you figure out how it operates or get help from a PPC expert, the rewards from Google Ads can be huge.